To recognize what’s possible, to be a real artist with your camera, you have to give up what you see and focus instead on what could be. You need to visualize all the possibilities, focus on the fantastic, see things brighter and darker than they appear. You have to follow the greatest light ever put on this planet, the one that is most available to us all … the one that comes from the inside.
In Camera Magic: The Art of Visualization
Photography quite literally means to write with light. It’s a visual narrative that springs from the shooter’s heart. For those who understand the tools (your 12 essential creative options), it’s simply a matter of seeing beyond the obvious and making the magic happen in-camera. The better your vision, the better the image. It’s just that simple.
Expensive gear and excessive post-processing can not (and will never) replace hard work and focused practice sessions. Start creating images (rather than taking pictures) and you’ll be shocked at what you can accomplish completely in-camera!
Sadly however (thanks to a lot of misinformation and marketing hype) new photographers often believe that photography is about subjects, gear and post-production. Instead of simply focusing inward and exploring who they are, they aim their lens outward at the world around them. They look for pretty subjects, perfect light, hunt for the best lens and fix broken pixels.
When that approach fails (which it often does) they are quick to blame everything (and everyone) else. “You moved, it’s too dark to shoot, I need a new lens, I need more megapixels, I need a better flash, I need a larger sensor, I need a lighter camera” and so on. Never once do they think the problem could be in their approach. Worse yet is the fact that they then accept (and hide) their lack of vision and skill behind a computer and call it part of their workflow. They literally charge others for their own mistakes.
With our workshops and classes we want to change all that. We want to show people what’s truly possible with the gear they already own and how far they can get when they expand their vision and strive for perfection in-camera. Our goal is to inspire, educate and entertain you. We want you to leave you with the knowledge that with a little focused attention, passion and know-how, anything is possible today. If you can dream it, you can make it happen totally in-camera.
The truth is exceedingly simple to understand. If there is no heart, no emotion, no pain, no joy, no suffering, no feelings going into the camera — then you can’t expect anything worthwhile to come out of it. And no amount of post production will ever fix that. Photoshop does not help your photography, it hinders it.