Learn how to use Facebook to grow your small business … not just to advertise your product or service.Learn how to use social media's strongest network to truly grow your small business
If you're interested in buildind brand or product awareness, improving reputation and credibility, generating solid sales leads or growing a loyal base of advocates then join us for a fun, insightful and a little bit surprising small business workshop.
Advocacy not Advertising
Social Media is about being social and (despite what Facebook wants you to believe) it's not the place for a small business to advertise! Instead use the network as a free and highly effective Brand Mangement, Content Marketing and Public Affairs platform. In this workshop we'll cover:
It's not just what you post, it's when you post it
You've heard it before and you'll hear it again ... timing (along with the right message) is everything. A perfectly timed facebook post will not only get you on everyone's social map, but it can also make the difference between your message being seen or brutally ignored. In this workshop we'll cover not just when to post, but how also how to track engagment with free online tools.
Cover photos, contact information, hours of business and regular postings lets your audience know that your page is an active extension of your business. In this workshop find out what else you can do to increase brand awareness and company trust
photos and video
Posting great photos and videos is the easiest way to make your business, product or service come alive on facebook. In this workshop you'll learn some quick (and very practical) strategies to build your visual reputation, recognition and ensure maximum engagement.
Boosting & Advertising
While we don't typically advise spending money on social media there are certain situations where it's not only a good idea ... but it can also be the turning point for certain campaigns and promotions. In this workshop you'll learn when it's a good time to open your checkbook.
To attend our Conquering Facebook: An Essential Small Business Workshop simply click on the desired event below, click on the read more tab and RSVP in the next box. Please let us know the who will be joining you. You can register up to four people. Keep in mind that seating is limited. Reserve your space soon.
Once registered, each person in your party will be sent an admission ticket. Please bring this ticket to the event with you. If you have any problems or need to cancel, please send an email to: firstname.lastname@example.org.
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